In this lesson students will consider the ways websites and companies collect data online and utilize it to personalize content for their users, as well as consider companies’ motives in doing so. Using the Same Search Student Handout, individual students examine the fictionalized Web results of two people with different demographic backgrounds who search on the same topic. Based on this analysis, they explore the benefits and risks of online tracking and targeting, and learn strategies for managing what happens with their own online data.
Lesson Materials Provided by Common Sense Media.
Students learn about the dynamics of online cruelty and how it affects all of the people involved. Friday Night Lights
curriculum materials created by Common Sense Media.
Students are introduced to copyright, fair use, and the rights they have as creators. Students explore the legal and ethical dimensions of respecting creative about using the creative work of others. Using the Mad Men Student Handout, students then apply these principles to a simulation activity in which they act as advertising executives who have to choose a photo for an ad campaign.
*Adapted from materials created by Common Sense Media.